Just completed Changing Behaviours: On the Rise of the Psychological State which is detailed history of how the UK and the US used behavioral economics to fashion public policy. As the authors explain neuroliberalism as "a shorthand for the ways in which neoliberal society attempts to sustain itself through neurological means" (p, 50). Fascinating case studies on how "nudges" and "choice architecture" are used to influence citizens.
A large part of the New Theory of Government (NToG) depends on allowing information to flow more effectively so that better policy decisions can be made. Nudges and choice architecture will be a part of the NToG but I believe that, for ethical reasons, there should be full disclosure to citizens on how exactly they are being nudged.